DM Reply Swipe File

Rule: Don’t freestyle. Copy, paste, customize the brackets.
Your defaults to fill in once:

New DM opener
“Hey! Appreciate you reaching out. What are you trying to achieve with your socials right now—[goal A], [goal B], or [goal C]?”
When they just say “hey”
“Hey hey. Quick one—what brought you to my DMs today? [question/problem] or [services/pricing]?”
Fast qualify (3 questions)
“Before I recommend anything, quick 3:
What platform(s)?
What’s your goal for the next 30 days?
What’s been the biggest blocker?”
Set expectations (you’re not their pen pal)
“I can help—just need 2 details: [platform] + [goal]. Drop those and I’ll point you to the right option.”
Move to voice note (optional)
“If it’s easier, send me a quick voice note with: platform + goal + what you’ve tried.”

“How much?” (clean + confident)
“Totally. [offer] is [$] and includes [3 deliverables]. Want the quick overview here, or should I send the link?”
“Send info” (don’t dump paragraphs)
“Yep—what are you most interested in: [option 1], [option 2], or [option 3]? I’ll send the right details.”
Price + next step (book now)
“Best next step is grabbing a spot here: [link]. Once you book, I’ll send the intake + we get moving.”
Price anchoring (value first)
“Depends on what you need. The quickest win is [offer] at [$]—it’s built to [outcome] in [time].”
If they want “just a quick tip”
“I can point you in the right direction—what’s the one thing you want fixed: [bio], [content], or [DMs]?”

Booking link
“Cool—grab a time here: [link]. After you book, you’ll get a short form so I can prep.”
Confirm they booked
“Got you. Once you book, reply ‘DONE’ and I’ll send the next steps.”
Timeframe question
“When are you trying to start—this week, next week, or later this month?”
Scope check
“To make sure I’m not guessing—are you looking for done-for-you management or a strategy + plan you execute?”
Boundaries (response time)
“Quick heads up: I reply to DMs [time window]. If you need faster, booking is the quickest route: [link].”

“I can’t afford it” (respectful + options)
“No stress. Want the DIY option (free resources) or a smaller quick-win offer to start?”
“I need to think” (keep momentum)
“Totally. What’s the main thing you’re deciding between—budget, timing, or whether it’ll work for you?”
“I tried this before and it didn’t work”
“Valid. Quick question—was the issue strategy, consistency, or execution? If I know that, I’ll tell you if I’m the right fit.”
“Can you guarantee results?”
“I can’t promise virality—nobody honest can. What I can guarantee is [process/deliverables] and a plan built around your goals.”
“Can you do it cheaper?”
“I keep pricing firm because the work is deep. If budget’s the blocker, the best fit is [lower offer] or we can revisit when timing’s better.”
“I’ll do it myself” (leave door open)
“Love that. If you want, tell me your platform + goal and I’ll point you to the best starting resource.”
“Send me proof/testimonials”
“Absolutely—here are a few wins: [link to testimonials/results]. After you look, want me to recommend the best next step?”

Follow-up after no reply (24–48h)
“Quick nudge—did you still want help with [goal]? If yes, reply with [A/B/C] and I’ll guide you.”
Follow-up after sending link
“Circling back—did you want me to hold a spot for you this week, or are we looking at next week?”
Close the loop (polite exit)
“I’m going to close this out for now so I don’t spam you. If you want to pick it back up, just DM [keyword] and I’ll jump in.”